Ordos: Achieving A Leap Towards World Famous Brand

　　 Inner Mongolia, a well-known network media in the rich people's strong area, entered the press 27 days ago. Erdos The cashmere industry group understands the development of the Erdos cashmere industry and the brand development prospects of the garment industry.

The staff introduced the Erdos cashmere industry group since its establishment in 1979, after thirty years of sustained high volume. profit And rolling development, the scale of enterprises continues to expand, has now entered the top 500 Chinese enterprises.

The textile and clothing with cashmere textile as the leading role is the business foundation of various industries in Erdos. In the past thirty years, the group has always pursued the lofty ideal of "Erdos warm world" and has developed into the leading industry in the world with the largest scale of production and marketing, the most perfect industrial system, the most mature marketing network and the most advanced technology and equipment.

Reporters saw in the exhibition hall, cashmere products of various styles and colors were displayed on shelves, cashmere sweaters, cashmere towels, cashmere carpets and so on. The reporter picked up a cashmere scarf around him. It looked very heavy, but it was very light in his hand. The staff said that the cashmere scarf was only 38 grams, but the thermal effect was very good.

Technological innovation is Ordos brand strategy The Ordos cashmere industry group actively implements the scientific and technological guideline of "independent innovation, key leapfrogging, supporting development and leading the future". Every year, we invest hundreds of millions of yuan in technology innovation, which is mainly based on technological upgrading, product innovation and standard innovation. It plays a core role in enhancing the brand influence and the comprehensive competitiveness of the Ordos group.

Relying on strong brand resources, Ordos Group continues to extend the cashmere garment high-end and sweater, men's wear, women's wear, underwear, leather, feather, home textiles and other non velvet fields.

Erdos men's wear, women's wear and underwear are advancing towards the top three industries. The pattern of big garment industry has been formed, and Ordos is achieving a leap toward world famous brand.