How To Open Children's Clothes Shop?

　　 One, open shop independently

Procedures:

First, the registration of the retail sales enterprises should have a registered capital of 300 thousand yuan;

Secondly, there are legitimate business venues.

Third, we should prepare several business names to prepare for the industrial and commercial investigation.

Fourth, consult the business registration department where the business is located. After the completion of the registration, the business license can be obtained in the general 30 working days.

After completing the registration of industry and commerce, the registration work of Taxation and hygiene is carried out.

　　 Shop location selection:

Generally speaking, this kind of Children's wear shop The choice of store locations should be based on the following points: 1. choose near high grade shopping malls with strong commercial atmosphere, large traffic volume and high popularity; 2. choose famous commercial streets with large traffic volume (passenger flow needs to meet the characteristics of target customers); 3. choose near famous shops (such as McDonald's and KFC); 4. choose near large communities and residential areas. 5. is its market supporting facilities complete and its performance in the same industry? {page_break}

　　 Store layout:

Children's clothing shop signs and windows, it is best to show the price of goods or service items. It should be noted that the erroneous display that is different from the physical objects usually leads to customer dissatisfaction and the reduction of tourist resources. You can also try to change the way of display of goods, so that people have a new look. Seasonal changes, school days, festivals and holidays are all good themes. The display of discount items should also be carefully arranged. The main long sales items should be placed in the unconspicuous place of the store, while the commodities that stimulate customers' purchase desire should be placed in front. This way of decoration can attract customers into the store, and at the same time, it can increase the exposure rate of the front merchandise and increase sales. In addition, other space arrangements should be considered. If the warehouse is located behind the store, there should be enough space to store goods that are not easy to store behind the counter. If necessary, a repair room should be reserved; there should be a fitting room in the clothing store. Toilets are also indispensable because they provide guests with convenience, especially for remote shops.

　　 Purchase options:

At present, the main selling bases of children's clothing in China are Guangdong Foshan, white horse, Fujian Shishi, Huzhou Zhili and other places. Guangdong Foshan is the most concentrated place for children's clothing, where children's clothing can be found at any price. Hangzhou's clothing wholesale market is also emerging as a wholesale base for the Yangtze River Delta and the whole country. Wholesale markets like Sijiqing attract more and more fashion dealers. These wholesale markets are the best source of stock.

In addition, choose the wholesale market which is closer to the shops, so that the transportation cost can be reduced. It is also possible to choose familiar, reputable wholesalers and remit money to wholesalers by bank accounts, so that they can be shipped in different places. This will not only make new loans come faster, but also save staff costs.

It should be reminded that children's clothing should also pay attention to the choice and renewal of styles and colors. Most parents like their children to dress beautifully and loveliness. In addition, the quality of children's clothing is very important. Any parents are closely concerned about their children's health. Some cotton underwear and socks are the parents' first choice. At the same time, preparing some children's toys in the store often brings some unexpected gains. In addition, it is understood that with the improvement of the consumption level of the public, the market of low-grade children's clothing has become very limited, and the middle and upper class children's clothing is becoming popular. Therefore, when purchasing, we should pay attention to the choice of medium priced children's clothing with moderate price. {page_break}

　　 Marketing strategy:

In the clothing business, the most important thing is that the operator should have an eye for appreciation. Children's clothes, shoes and hats, socks, toys and so on must be measured from the perspective of consumers. We should consider whether the products in the locals' eyes are beautiful or not. This is the key to making medium grade children's clothing profitable. In addition, we should master the following strategies:

Pay attention to store layout. Store layout should be attractive, be full of childishness, and let parents with children willing to come to your store.

Employ experienced person as a salesperson. Because people who have experience in garment management know how to run business and do business. The clothing business can hire 1-2 salesmen when busy, and can hire or hire less when they are free.

Good service attitude. The important thing in making a clothing business is to make money with good company. Store owners should have good service attitude, enthusiasm, thoughtful and patiently, so as to win repeat customers and increase popularity.

We should have the awareness of advertising effect. Shop names should be loud and loud enough to make adults and children easy to remember. Make shopping convenience bags with advertising effect. In the event of new semester, holidays, seasons and other opportunities, we should timely advertise information, offer concessions, reduce profits and other information to inform customers, expand passenger flow and seize business opportunities. {page_break}

　　 Two, open franchise stores

　　 Brand choice:

Opening franchisees and choosing franchisees is the top priority. Therefore, the choice of franchisees should be cautious.

At the beginning of selecting franchised brands, first of all, you should be where you are. City Clothing

Understand the market, especially your peers around the business circle. If the consumption level in your area is not comparable to that in developed areas, you can not blindly introduce high priced children's clothing. Children's clothing is a special commodity, and its purchase depends entirely on the degree of consumer love for goods. Because of this, whether you want to join the brand clothing in the local word of mouth is good, and how popular the product is, is a key factor to be investigated.

In addition, carefully check whether the joining company can give you enough profit margin. Because it is far from enough to look at the supply discount and exchange rate on the surface. There are many hidden items that you may not see.

Know whether the supply is normal. This is often ignored by many people, but in fact, it is very important. You can get the phone numbers of franchisees who are currently running (or have run) the brand through the company or other channels, and call them directly to consult them. The answer is the most authentic and reliable.

Does the company provide training and service support? At present, many of our franchisees in clothing business are lack of business experience. To ensure the high success rate of business, it is very necessary for the company to provide training support. From the store image, display guidance, small goods management and sales promotion, if the company can train you with a whole set of methods, your business will have more than a half guarantee of success, otherwise the future will be slim. So, before signing up, you have to ask how much training and service support the company can give you. This is very important.

According to the test results of the sales brand of children's clothing in the major retail enterprises of China by the China Business Information Center, the brands with high market share have "Mickey", "parkland", "Li Ying Fang", "Shui Er", "Ya Du", "Yi Ban", "pig Banna", "ABC", "Teng Lin Ge", "good boy" and "Babu bean". Among them, "Mickey", "parkland" and "Li Ying Fang" ranked the top. {page_break}

　　 Brand marketing:

In marketing activities, it is possible to launch a concept marketing that allows consumers to participate in commodity display or appraisal activities in conjunction with market hot spots. If we carry out the quality tracking and marketing activities of children's wear products, we will advocate product quality concept marketing through after-sale service, quality tracking and information feedback, so that consumers can buy this product with ease and satisfaction. Another example is the marketing of children's clothing and new products. During the new product exhibition, please "Little Emperors" go to the mall to comment on the display of children's clothing. At the same time, we invite factory designers to listen to customers' opinions and design ideas and ideas to guide consumption.

It should be reminded that children's clothing should also pay attention to the choice and renewal of styles and colors. Most parents like their children to dress beautifully and loveliness. In addition, the quality of children's clothing is very important. Any parents are closely concerned about their children's health. Some cotton underwear and socks are the parents' first choice. At the same time, preparing some children's toys in the store often brings some unexpected gains. In addition, it is understood that with the improvement of the consumption level of the public, the market of low-grade children's clothing has become very limited, and the middle and upper class children's clothing is becoming popular. Therefore, when purchasing, we should pay attention to the choice of medium priced children's clothing with moderate price.

　　 Marketing strategy:

In the clothing business, the most important thing is that the operator should have an eye for appreciation. Children's clothes, shoes and hats, socks, toys and so on must be measured from the perspective of consumers. We should consider whether the products in the locals' eyes are beautiful or not. This is the key to making medium grade children's clothing profitable. In addition, we should master the following strategies: {page_break}

Pay attention to store layout. Store layout should be attractive, be full of childishness, and let parents with children willing to come to your store.

Employ experienced person as a salesperson. Because people who have experience in garment management know how to run business and do business. The clothing business can hire 1-2 salesmen when busy, and can hire or hire less when they are free.

Good service attitude. The important thing in making a clothing business is to make money with good company. Store owners should have good service attitude, enthusiasm, thoughtful and patiently, so as to win repeat customers and increase popularity.

We should have the awareness of advertising effect. Shop names should be loud and loud enough to make adults and children easy to remember. Make shopping convenience bags with advertising effect. In the event of new semester, holidays, seasons and other opportunities, we should timely advertise information, offer concessions, reduce profits and other information to inform customers, expand passenger flow and seize business opportunities.