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European Market: A Fortress That Can Not Be Abandoned

2010/10/29 15:22:00 83

Beijing Ya Pang Lang Di Garments Co., Ltd. has participated in the Paris exhibition every year, and has experienced many years of experience in the exhibition. It has trained the market acuity of Zhu Xiaoying, deputy managing director of the company. At this Paris exhibition, she captured a market information. The London buyer from ASuitThatFits said in the chat that the British market is still in recovery and needs people to work harder, so Zhu Xiaoying feels that there is still a great market for professional clothes in the UK. The company's business is mainly custom made garment processing, and its customers are distributed in Belgium, France and Switzerland. This exhibition has made Zhu Xiaoying confident in the market of European men's suits.

Same for

Europe

Zhang Xiaowei, sales manager of Zhejiang Dan Lu Yi Fashion Co., Ltd.

Say frankly

Now, because of the leisure trend of lifestyle, the use of necktie is decreasing, but the sales volume of the company in the first half of this year is still more than 30% higher than that of the same period last year.

This is because the company's foreign trade team develops effectively, on the other hand, it is also because the company's product line is rich enough to meet customer needs.

With the assurance of these two points, the company's exhibitors have achieved good results.

"No matter the quality or quantity of the audience, I feel that I have reached a new height.

We have met many new customers this time, and they show strong interest in our products. "

Zhang Xiaowei said.

There are 3 enterprises in Shengzhou, a famous Chinese tie City, and all of them are well received. We feel that the European market is more mature.

Perhaps because of the same exhibition with the famous TEXWORLD fabric exhibition and PV exhibition.

CTAF

It has brought strong popularity, or the trend of European economic recovery has made buyers' purchase intention more intense. In conclusion, most exhibitors in the exhibition have been more satisfied with the exhibition itself.

Some make appointments with old customers, let them come to the exhibition to learn about the new products of the company, consolidate their orders, but at the exhibition, they are in touch with many new customers and reach the cooperation intention.

Jiang Wei, assistant general manager of Zhejiang Xinyang dress Limited by Share Ltd, reflects that this is the third time for the company to attend the exhibition. Compared with last year, the professional audience of the exhibition is more.

However, some of the problems that followed are tingling the nerves of enterprises. Li Lihua, manager of China World Trade Center, Hunan, the European market is more fragmented than the US market, but the order price is higher. So the company has not weakened the development of the European market. However, the European customers do not pay the fabric advance payment, but generally use the letter of credit guarantee, which increases the bank charges. In addition, the low order and low price in the past few years have also led the enterprises to change their thinking, change their business strategy and take a long-term view.