In February, The Total Retail Sales Of Apparel Decreased By 6.58% Over The Same Period Last Year.
According to the whole China business
information
According to the center's statistics, in February 2011, the major retail enterprises in China achieved retail sales of 59 billion 890 million yuan, an increase of 2.33% over the same period last year.
In February, the retail sales of clothing commodities in major national retail enterprises amounted to 15 billion 380 million yuan, down 6.58% from the same period last year.
retail
In terms of volume, in February, a total of 37 million 430 thousand garments were sold in major retail enterprises nationwide, down 13.84% from the same period last year.
Sales of children's wear and men's shirts decreased significantly, down 25.59% and 21.50% compared to the same period last year, while the sales of sportswear decreased by 10.57% compared with the same period last year.
cowboy
Sales of clothing and T-shirts fell by 10%, down 7.02% and 6.71% respectively over the same period.
In February, the retail sales of needle and textile commodities in key large retail enterprises in China were 1 billion 770 million yuan, down 9.51% from the same period last year.
Children's clothes
In February 2011, the total market share of the top ten brands in the children's wear market was 37.57%.
Among them, Adidas, Barbara and NIKE rank the top three, and the market share is over 5%; Parker land ranks fourth; Paw in Paw ranks fifth; sixth to tenth are ANN, lvying, Shui, Snoopy and Yi.
Men's shirts
In February 2011, the total market share of the top ten brands in the men's shirt Market was 40.94%.
Among them, YOUNGOR continued to lead the market, the market share of more than 10%, 10.51%; second brands followed by conch, Pierre Cardin, Heng Yuan Xiang, Lopez, Goldlion, Kai Kai, Shan Shan, old man and Playboy, the market share is less than 5%.
Jeans wear
In February 2011, the top ten brands in the jeans market accounted for 52.5% of the total market share.
Among them, the top three brands Levi 's, LEE and Pingguo are foreign brands; Burton ranks fourth; Wei Peng ranks fifth; sixth to tenth are Zengzhi, JACK&JONES, bullion Teng, Pierre Cardin and CK JEANS.
T-shirt
In February 2011, the total market share of the top ten brands in the T-shirt market was only 24.33%.
Among them, the top second JACK&JONES market share is only 5.81%, the market competition is very intense; the second brands are Goldlion, playboy, nine herdwang, YOUNGOR, Pierre Cardin, Wei Ke do, Montagut, Ordos and Li Lang, and the market share is less than 4%.
Thermal Underwear
In February 2011, the market share of the top ten brands in the thermal underwear market was 43.1%.
The birds and the three guns occupy the title and runner up position respectively; the third brands are cat, warm, pleasant and cool, small nurse, north polar, colorful, Heng Yuan Xiang and Ordos, and the market share of each brand is below 10%.
Cotton sweater trousers
In February 2011, the market share of the top ten brands of cotton jersey and trousers was 51.48%.
Among them, three guns led the market by 12.39% of the market share; the second place was A&B; the second place was third; the fourth brands were cat people, Pierre Cardin, Goldlion, Heng Yuanxiang, snow bamboo, Shu Ya and copper cattle, and the market share was less than 5%.
Athletic Wear
In February 2011, the top ten brands in the sportswear market accounted for 76.41% of the total market share.
Among them, Adidas and NIKE two foreign brands continue to lead the market with a larger advantage; KAPPA occupies third of the position; Lining ranks fourth; NIKE360 ranks fifth; the sixth brands are Jordan, Anta, Puma, JACK&JONES and 361 degrees, and the market share is below 5%, and the competition is more intense.
Cashmere sweater
In February 2011, the market share of the top ten brands of cashmere sweaters was 66.53%.
Among them, the top four brands, Ordos, Montagut, jelli and deer market share a total of nearly 50%, the strength of the cashmere sweater brands is relatively obvious; the fifth brands are EMI, Paro, Goldlion, leather dog, spring bamboo and Baikal, and the market share is less than 5%, and the competition is fierce.
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