"Hundred Years" Xidan Wants To Build An International Fashion Consumption Circle

On the evening of May 30th, the avenue of stars, crystal styles and musical fountain make Beijing.

As one of the core functions of the capital, Xicheng District, Beijing, has developed its financial industry, its headquarters enterprises are gathered and its economic strength is strong.

The unique location advantage and good development environment provide a solid foundation for the development of Xicheng commerce.

After the adjustment of administrative divisions (the original Xuanwu District and Xicheng District merged), Xicheng District's commercial foundation is more abundant, its formats are richer and its characteristic brands are more prominent.

There are some traditional commercial brands such as inner League, Rui Xiang, Quanjude, and other modern commercial facilities such as the inner Union, Rui Xiang, Quanjude, and other modern commercial facilities such as joy city and Jia Mao shopping center. There are Xidan's shopping center, Zhongyou department store, Zhuang Sheng Guang Guang and other large comprehensive retail enterprises, as well as industry leading enterprises such as Cai Bai and Guohua. There are large business circles such as Xidan, Xuanwu gate, Fuxing gate and so on. Besides, there are the first feature blocks of "China time honored brand gathering area", such as "Da Li Lan" commercial street, "Chinese historical and cultural street" and Yandaixiejie, showing a scene of merchants gathering and flourishing.

Xicheng District district chief Zhang Jiandong pointed out that a century old Xidan business district is one of the capital's most fashionable and influential commercial blocks.

In the future, Xicheng District will focus on promoting the brand upgrading of Xidan business district, upgrading its format, improving its environment and enhancing service, so that Xidan can become a window to show the capital's business prosperity and lead fashion consumption.

In the May 31st international fashion dialogue, Lai Shiping, chief representative of the Beijing Office of the Italy Foreign Trade Commission, and Guo Huaigang, deputy head of Beijing Xicheng District, said that there was no culture and no fashion (Noculture, nofashion).

The analysis of China's fashion consumer market structure by Su Baoyan, chairman of the China Fashion Designers Association, has also attracted wide attention.

And after 14 years, old Buddha's department store came back to Beijing again, which became a highlight of this fashion annual meeting.

Group CEO Paul Drawood said that Lafayette department store has a lofty goal in the Chinese market.

They set up a joint venture with I.T, a local fashion retailer, and plans to open 15 chain department stores in China within 5 years.

Representatives such as Dior, Burberry, MaxMara, Yiwen and other famous international fashion brands, experts and scholars, fashion personages of the China Fashion Designers Association, and representatives of Xicheng commerce and trade enterprises such as Xidan Joy City participated in this year's activities.

Including the opening ceremony, 16 different forms and rich theme activities and thematic events not only provide a stage for Xicheng District to display the advantages of Commerce and trade development, but also provide the general public with the opportunity to participate in international and fashion consumption at close range.