Problems For Enterprises To Attend For The First Time

At present, it is the peak period of various exhibitions. Many enterprises are preparing for participating in various exhibitions. Many of them are the first enterprises to participate in the exhibition. For the first time exhibitors, the following work is bound to be done.

　　 Cost budget Exhibitors should make budget in advance. The exhibition fee includes booth fee, booth decoration and decoration fee, exhibition goods transportation fee, air ticket, train long distance fare, city transportation fee, board and lodging fee, equipment rental fee, advertising and publicity fee, data printing fee, gift production fee, conference room rental fee and so on.

Exhibition: the booth is the battlefield, and the favorable battlefield is suitable for combat. The layout of the booth is very particular. It's not necessarily expensive. The overall layout of the booth (collocation, logo design, sample placement, etc.) is very important for the success of the exhibition. Spectators are naturally willing to visit the most beautiful and orderly booths. Before knowing the quality of the products, they will judge the quality of the exhibitors according to the level of the booth. Even if they have very good products, they will be displayed on the very poorly designed booth, which means the product is very bad. Therefore, we must pay attention to highlight the individual characteristics through the booth, to attract attention in many booths, and to highlight the business purpose, launch products or enhance the image. However, it is worth noting that it is not necessary to make the booth too solemn, novel and flexible enough to achieve the purpose of attracting people. Therefore, the exhibition booth decoration and the surrounding environment of the exhibition booth are necessary.

　　 Exhibition materials Publicity leaflets or brochures are the most basic tools for propagandist companies. Enterprises want to get good publicity results. Exhibition materials are very important. They can show the level and strength of an enterprise. For enterprises, a picture and text advertisement can be published in the exhibition catalogue or professional journal. Advertisements in local publications can include exhibitions and your company's Internet address, so that interested readers can visit them.

　 Exhibitors: The appropriate exhibitors can get better exhibition results and better sales performance. Exhibitors should have the following basic requirements: have a deep professional knowledge of the company's products and technologies; be confident and adaptable; extrovert and easy to communicate with people. It is important to form a special team to participate in the exhibition. The team can include: technical and business personnel are responsible for introducing the advantages of exhibiting products to the audience; one or more tour guides will ensure the audience to establish dialogue / contact with business people; and a translator. Attending an exhibition is a tough test, especially in terms of physical fitness. Therefore, active and energetic employees should be chosen as the ambassadors of the enterprises during the exhibition. Generally speaking, the size of a team of 3 to 5 people is the best, because it can ensure that there are always two people present on the booth.

Exhibitors clothing: intuitive image is the most influential, exhibitors are the spokesmen of the company. During the exhibition, formal and uniform costumes should be worn. On the one hand, they represent the image of the company, and on the other hand, they are respectful to visitors. Elegant and dignified clothing will give visitors a good impression.