China And Europe Footwear Enterprises Take The Road Of Competition And Cooperation

When the famous shoe brands in Europe and the world are ready to go into China, China's shoe manufacturers are also ready to "go to the world" better.

The reporter learned from the Organizing Committee of China international footwear industry exposition that the fourth China International Footwear Expo will be held on October 8th ~10 in Beijing China International Trade Center.

As the world's largest producer of leather shoes, China's International Footwear Industry Fair has been successfully held for the three time, and the fourth exhibition is attracting a strong shoe making power in Italy. The National Pavilion is represented by a powerful team of over 2000 square meters.

The last China International Footwear Expo held the Chinese brand and the Italy fashion shoe show at the end of the Forbidden City in Beijing. When the Tiananmen square lights up, the leaders of China and Italy footwear industry sounded the ancient bell on the door. They called the bell the "Co opetition" bell, expressing the willingness of the footwear industry to seek cooperation in the competition, and told people that fair competition must bring "win-win".

This exhibition will once again brighten up the neon lights on the ancient city gate. The Chinese brand shoes will be staged again with the Italy shoes.

The shoe Fair has set up a bridge to promote bilateral trade cooperation and shoe industry development. Through this, the path of cooperation between shoemaking power and shoemaking power is getting wider and wider.

The concurrence of the footwear industry between China and Europe is the main theme of the footwear industry in the future.

Despite the frequent trade frictions, the expansion of China's footwear industry in the European market and the EU shoe industry's exploration in the Chinese market have never ceased. The footwear industry in European countries such as Italy and Spain, which is fiercely trade frictions with China in the international shoe market, is participating in a strong national exhibition group, trying to enter the Chinese market through cooperation with Chinese shoe companies in production, brand and channels.

The international brand is so popular in China, no doubt because China is the leader of the footwear industry and the largest export country. Hundreds of millions of people in the whole country have a good living condition, which provides great opportunities for Italy shoe industry to expand the market.

In this year's "shoe fair", establishing the high-end brand of Chinese shoes is the primary goal.

As the largest footwear producer and exporter in the world, China's status as an international shoe manufacturing center has been challenged by international counterparts in recent years.

China's footwear products are relatively weak in R & D design capability, lack of multinational brands, and independent guidance to the market, and their consumption ability is weak. Only by adjusting the product mix, improving the quality and grade of products, and gradually realizing the output from products to capital export and brand export, can China's footwear industry avoid or reduce the risks brought by international trade friction to enterprises.

This forced our enterprises to continuously upgrade and strengthen investment in shoemaking industry.

The EU's anti-dumping duties on Chinese leather shoes may be painful for China, but in the long run, forcing the Chinese footwear industry to enhance product quality and raise prices is conducive to competition with Europe and the United States.

This shoe Fair will place China and the European and American high-end shoe brands on the same platform, creating positive conditions for the development of China's footwear industry and international high-end technology development.

In the long run, the footwear industry in China and Europe will have more cooperation opportunities and opportunities.

Since the European Union formally launched trade protection measures against China's footwear industry in October last year, the Chinese shoe industry, which has cooled down, has become more and more aware that if we want to get out of the current trade predicament, we must take the branded industry development path.

China International Footwear Fair is guided by the government's relevant policies and the guidance of industry associations. In the spirit of experiencing fashion, building brand, developing the market and serving the footwear industry, it promotes the local brand and pays more attention to the internationalization of the shoe fair.

The organizers of the shoe Fair have sent invitations to international shoe manufacturers. They have received the affirmative reply from the Italy national Footwear Manufacturers Association, the Federation of Spanish footwear manufacturers, the Portuguese shoemaking Footwear Association and the Brazil Footwear Association.

Reporters at the Organizing Committee of the footwear Expo learned that China and the international footwear power through the "shoes Fair" communication and communication, has made more and more foreign businessmen see that China is an opportunity rather than a crisis.

As a big country of footwear production and consumption, China's consumer market can not be underestimated, and its technology market can not be underestimated.

On the basis of the successful experience of the last shoe fair, the fourth Shoe Fair will continue to promote the promotion and promotion of brands at home and abroad through the Beijing world footwear industry forum and the 10+10 China Europe footwear industry leaders dialogue, the "Forbidden City, Chinese and foreign shoes show" and the 2007/2008 world shoe fashion trend release.

At present, the European Footwear Association, the association of footwear buyers, the Russian footwear association, the Japanese footwear industry import institutions and other institutions have expressed strong interest in the fourth Shoe Expo. After the 3 baptism of China International Footwear Expo, China will promote the further development of footwear industry and trade, and promote brand export by exhibition.