De&Nbsp; Beers Brand Began To Expand
De Beers jewelry brand began to expand in the Chinese market. This weekend, second branches will be opened in Hongkong. In the past month, the brand has already opened two brands in Tianjin and Dalian.
Branch store
。
The brand also plans to build a 734 square foot flagship store in Shin Kong Place in Beijing next May. The brand CEO Francois Delage is an expert in the development of the Asia Pacific region. He has been the CEO of De Beers brand since 2009.
In an interview, Mr. Francois Delage said, "we have a long-term future plan for more than 30 cities in China, and will grow by 3-5 stores a year.
Chinese consumers are very familiar with the De Beers brand, and they are very aware of the luxury of this brand. They generally study diamond, and we need to earn their respect by making high-quality diamonds.
Traditionally, Chinese men are the subject of buying diamonds, but the number of women buying diamonds has begun to increase. "
De Beers brand has 41 stores in the world, 10 are
Franchise
In the first quarter of 2012, the brand plans to open flagship stores in Moscow, Malaysia, Kuala Lumpur, Azerbaijan and other places.
De Beers brand is the main push Wildflower series, plus more flower style design, the most brand.
High-end
The series is Swan Lake, which aims to show you the unique brand of diamond carving and exquisite technology.
This series of diamonds is priced at $62000, and the most basic Azulea series starts at $930.
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