Ji'Nan Spring Clothing Sales Slump, Down 20%

In the eyes of many citizens, Ji'nan's spring is always fleeting.

At the moment, it should be the peak season for spring clothing sales, but because of the rapid rise in temperature recently, it was swept away by the cool summer suit half a month earlier.

Reporters learned that most summer clothing prices slightly higher than last year, about 10%, some brands accounted for more than half of summer sales, at the same time, the original high above.

"Hot weather, many summer clothing are listed, but the price is not cheap."

Recently, Miss Pan, who worked in a department store, complained to reporters that, like a brand of a half skirt, last year's price was 399 yuan, and this year it sold to 459 yuan.

Subsequently, reporters visited a number of large shopping malls and street clothing stores to understand that many brands have long put the light summer clothes in the prominent position of the store.

In a shopping mall near a Quancheng Road, a salesperson named Li Xing, a fashion brand, said that the sales of the store are mainly summer wear, which accounts for about 80% of the total sales volume, and there is no discount activity.

"This summer wear is listed early, and sales time is half a month earlier than last year. Most summer clothing prices have increased by about 10% over last year."

During the interview, this statement was approved by most brand clothing executives.

"Overall, this year, most of the brand summer wear time is at least half a month earlier than last year. It is expected that sales will peak before and after May Day.

At the same time, at the same time, prices have been high, and the cost of artificial and pportation is rising, and the price of brand clothing is on the rise every year.

"The annual increase in summer clothing prices is related to the overall market environment."

During the interview, a person in charge of the clothing department of a shopping mall believed that at present many brands are expanding their business scale, but sales have declined.

At the same time, higher pricing will also provide some discount space for frequent promotional activities in shopping malls.

"The price of spring clothes is not cheap this year, but it was not sold for several days due to the weather.

Reporters noted that almost all the spring stores in the mall have promotional activities, most of the discount is 50 percent off to 30 percent off, and some brands even lower to about 70 percent off.

"This spring dress is a bit awkward, affected by the late spring chill. It didn't sell for 2 days in March and April. It did not enter the summer season.

In the interview, a person in charge of Cao's name, a Shanghai brand clothing, said that the sales of spring clothes in March this year dropped by nearly 20% compared with the same period last year.

"We had a shipment of spring clothes this year, but sales were very general.

Next year, we may abandon the sales of spring clothes. In 2 and March, we plan to make light winter clothes.

During the interview, a staff member of a clothing brand in Shenzhen said Li.

At the same time, some brands in the interview also sprouted the idea of "selling spring clothes".

"Fortunately, there are not many rolls of spring clothes this year, otherwise it is really not easy to sell."

In provincial capital