Clothing Sales Skills Of Different Types Of Customers

The relationship between clothing and color is very close. The style of a clothing product is good, the color is not right, and it is difficult to sell. It has not attracted attention in our country's fabric dyeing. The low-grade fabric is rich in color, while the bright and bright colors of the middle and high grade fabrics are few, and there is no way to satisfy the consumers' desire to buy.

In the important link of clothing sales, sales personnel will encounter such or such customers, but because sales personnel do not understand the psychology of clothing sales, there are such problems in clothing sales. In order to improve sales performance, these key problems must be solved.

First, salespeople must understand what kinds of consumption are there among customers.

In general, lesbians like to go shopping in large shopping malls and shops. Different customers have different needs. They also show different shopping attitudes when shopping. They are roughly divided into the following types:

Leisure type

This type of crowd is mostly young and middle-aged people. Most people spend time after work, and have no purpose in shopping malls to idle away, so as to kill time. This group does not have the desire to shop, find relaxation and satisfaction in the process of leisure and seek for visual pleasure.

Use visual pleasure to achieve psychological satisfaction.

Guided type

This group of people, mostly with a higher cultural level and more career girls, has a faster pace of life and work, and does not have much extra time. They do not loiter like leisure people. In order to save time, they will understand their products by watching newspapers and TV advertisements, and generate strong curiosity and strong shopping desire through advertisements.

Blindness

This group of people is mostly impulsive people, who are easily misled, shopping without goals, and seeing everything they like. As long as salesmen are enthusiastic about service, this customer will buy without consequence. The commodities they view are not urgent or necessities. They often regret when they come home or when others say bad things. Most of the reasons for shopping returns are mostly caused by blind people.

Rational type

This group of people has a relatively high cultural level, most of them have their own opinions on anything, and are not easily misled by the fancy words of advertisements. They are very clear about their needs. Most of them are women who are white collar and gold collar. This class of women is generally very good at their own conditions, and is very confident. No matter how enthusiastic you are about product advertising and salespeople, you can't talk about her as long as it is not her needs.

Shopping.

How to change the past sales methods?

1, we must first undergo strict color matching training, and master the four seasons color theory and four seasons clothing color matching skills.

2, we should learn to observe customers and grasp the knowledge of consumer psychology.

3, we need to train purchasing and selling skills.

The salesmen who are trained strictly will bring great economic benefits to the operation.

When you come to SOE vision studio, you will find the answers to these four kinds of people.

The contents include the principles of international fashion color, goods loading, clothing matching skills, customer psychology and sales language.

And so on.