Interview With Feng Dehu, Vice President Of China Fashion Association: The Transformation And Upgrading Of China's Children's Clothing Industry Is Imminent.

By China clothing Association, Chinese clothing Designer The association was jointly sponsored by the people's Government of Wuxing District, Huzhou City, Zhejiang Province, and the first "China Zhili" National Children's wear design competition was launched by the people's Government of Zhili Town, Wuxing District, Huzhou province. Up to now, the competition has already carried out a preliminary evaluation, and 25 contestants have entered the finals. The production of garments is being carried out. The final and award ceremony will be held in Zhili Town, Huzhou in June 1st. On the eve of the announcement of the competition, the reporter interviewed Feng Dehu, vice president of the China clothing association.

"Upgrading the level of design creativity is an urgent demand for the transformation and upgrading of the garment industry. In order to achieve sustainable development, children's clothing industry clusters and enterprises must make breakthroughs in design innovation, personnel training and brand building. The "China Zhili" National Children's wear design competition encourages market oriented design and innovation, advocating the combination of unlimited creativity and production practice. At the same time, it is an important mission to tap talents, train talents, resources and win win win cooperation. Feng Dehu said.

　　 The design of children's wear is getting higher and higher.

Nowadays, the Chinese family basically has only one child, and has entered the era of "grandparents, grandparents, six parents and one tube". Because of the traditional concept of "no bitterness for children", now children clothes More and more, more and more attention, the demand for children's clothing is higher and higher. As a result, the growing space and profit margins of middle and high-end children's clothing are getting larger and larger. All parties are digging into the market space of children's clothing: the capital market favors and pays attention to children's clothing industry, and throws olive branches to children's clothing enterprises frequently. Many sports and leisure brands have launched children's clothing, such as XTEP, Anta and so on. Clothes & Accessories The children's clothes were displayed at the fair.

In the past, children's clothes were designed to be soft, comfortable, safe and healthy. The requirements for fabrics and accessories were relatively high. Now, they also require novelty, fashion, improve design content, develop from low end to middle and high end, so as to meet the needs of different social occasions and lifestyle changes. Children no longer wear sportswear and casual wear, but also need formal dress, formal dress, participation in speeches, Party, performances, weddings and other activities. Moreover, many brands are developing to the whole series and living hall, not only selling children's clothing, but also selling children's cars, toys, washing, cleaning, household care. Spin Products and other products related to children provide "one-stop shopping" service, which is another important development trend of children's clothing industry.

Therefore, children's clothing design and collocation have received unprecedented attention. The transformation and upgrading of Chinese children's clothing industry is imminent. From a strategic point of view, the upgrading of Chinese children's clothing industry is a systematic project that needs to be promoted as a whole. From a methodological point of view, if we want to succeed in this system engineering, we must first make breakthroughs in some aspects, such as design, talent and brand. Therefore, holding children's clothing design competition is a pragmatic move. Feng Dehu said.

　 Guide works close to market demand

Feng Dehu introduced that the first contest was attracted by its professionalism and authority. Fashion Designer A total of more than 1200 entries were received, and 25 finalists had their own creative design ideas.

"We need to make the competition a" training ground "for children's wear design talents. We will explore a number of innovative children's design talents for the industry, effectively promote the design level of children's clothing in our country, and play an effective role in integrating and navigating the industry. At the same time, the competition will provide a broader exhibition platform and business opportunities for enterprises, professional institutions, students and designers. On this platform, I hope that the participants will not only succeed, but also experience, methods and practical experience, and even dreams. Feng Dehu pointed out.

Feng Dehu said that the value of the competition is to serve the industry and enterprises better. Therefore, this competition embodies the professionalism and pays more attention to service. In order to better promote the seamless connection between creativity and industry and improve the market value of the works, outstanding works will be carefully made into garments, dynamically displayed and presented to the audience. At present, 6 of the finalists have made their own garments, and 19 are working with Zhili children's clothing enterprises. He believes that the process of docking is the process of integration. The contestants can deepen their understanding of the enterprise and understand the design of children's clothing, and enterprises can also find talents and retain talents from them. The competition will further guide works closer to market demand and enhance their commercial value in this way.

　 Promoting industrial cluster upgrading

At present, Huzhou Zhili, Guangdong Foshan, Fujian Feng Ze, Chengdu dragon bridge four children's wear Town, Zhili is the largest children's clothing industry cluster, children's clothing production enterprises and related enterprises have more than 13000. However, it is regrettable to Feng Dehu that in the Zhili, which is mainly based on the domestic market, although the daily output of children's garments exceeds 300 thousand sets, the vast majority of them are sold to 4 or 5 line cities, and can hardly be seen in a second tier city such as Beijing. Over the years, these industrial clusters have been extensive development mode: to foreign and domestic enterprises OEM, the scale of production capacity, the number of enterprises is expanding, design and brand has become a short board, which restricts the further development of industrial clusters and enterprises.

What worries Feng Dehu more is that, with the change of market demand, with the increase of raw material and labor costs, the advantages of industrial clusters and low end market are gradually disappearing. "The development mode of industrial clusters must be changed, and new competitive advantages must be constructed. Only by transformation and upgrading can we survive and develop. Just imagine that if each children's clothing is sold for more than 1 yuan, the 1 billion 100 million piece children's clothing in the weaving mill will be sold for 1 billion 100 million yuan. Feng Dehu said excitedly, "although this competition is held in Zhili, we will gather the wisdom and talents of the industry. We will invite other relevant industrial clusters, well-known enterprises and related organizations to visit and participate in the competition, strengthen exchanges and cooperation, and explore the direction of the development of the industry."

Feng Dehu hopes that the children's clothing industry can take this opportunity to promote design innovation, improve the added value of products and upgrade the industrial level. Through design innovation, we will enhance the competitiveness of children's clothing industry, promote the sustainable development of children's wear industry, and expand and strengthen children's clothing industry.

The theme of this competition is "children's dream". For this reason, Feng Dehu has his own profound understanding: the transformation and upgrading of children's clothing industry and the branding of children are the dreams of every children's clothing. To achieve this dream, talents are the first.