New Development Of Advanced Custom Garment Industry

< p > in the list of China's top 50 most valuable brands in 2013 released by Millward Brown, it is easy to find that the brand value of leisure fashion a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > has made great progress.

But these enterprises also exposed some problems at the same time.

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< p > < strong > leisure fashion has become the domestic a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > new trend < /strong > /p >

< p > in this list, the brand value of Lining, Anta and other sportswear enterprises, which are familiar with the past years, has declined significantly. Instead, the brand value of casual fashion clothing enterprises like Semir has risen rapidly.

Of course, sportswear has been expanding too fast, resulting in overcapacity, which makes the development of enterprises powerless. But it also has the impact of the change of Chinese consumer demand.

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Although Metersbonwe, the main fashion and leisure apparel company, also faced enormous inventory pressure last year, its revenue last year was basically the same as that in 2011.

Relevant data also show that in recent 10 years, casual clothing sales have maintained a rapid growth of 15% to 20% per year.

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< p > Chen Guoqiang, director of the Institute of industrial economics of China Garment Association, believes that domestic consumers are more inclined to choose fashionable casual clothes when they are faced with the choice of fashion casual clothing and sportswear. This is because the demand for sports attributes is becoming smaller and smaller, while the demand for fashion elements is increasing.

Therefore, clothing that takes into account both fashion and leisure has become a new favorite for domestic consumers.

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< p > < strong > a new bright spot in the development of the advanced custom garment industry < /strong > < /p >

< p > in the top garment enterprises, most of them have advanced custom clothing business in China. For example, the seven wolves launched a 2013 autumn and winter advanced customization show in the China International Fashion Week this year. YOUNGOR brand also announced the establishment of a senior customization department in the near future.

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"P >" at present, the dress styles of domestic consumers show diversified development, but many people still blindly follow suit in dressing, and they do not have their own style.

I think people can express their habits and habits, pursue their individuality appropriately, and have their own unique dressing.

Ceng Fengfei, founder and design director of Chinese style menswear brand, believes that custom business is one of the indispensable businesses for high-end brands. Customized services strengthen the connection between enterprises and customers by setting up customized customers' information files and long-term stable after-sale links, etc., according to Ceng Fengfei.

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< p > < strong > lack of innovation. Chinese elements should be more applied < /strong > < /p >.

< p > although the rapid development of domestic garment enterprises in recent years is obvious to all, the lack of unique innovative design still restricts the market expansion of domestic garment enterprises.

Consumers, Mr. Liao said, "I often buy products of endorsement because I love a certain star, but the star has recently endorsed a domestic a target=" _blank "href=" //www.sjfzxm.com/ "> brand clothing < /a > I will not buy it, because the design is nothing new, and even can be said to be out of fashion, and can not be worn on social occasions.

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< p > > international fast selling fashion enterprises such as H&M and ZARA can update their products every month. This update speed keeps their products in keeping with the trend of the world, and it is the rapid updating speed of this product that enables enterprises to continue to develop at a high speed.

Chen Guoqiang suggested that the innovative design of Chinese garment enterprises should be based on the classics of Chinese traditional culture and closely follow the trend of world fashion, culture and art.

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< p > Ceng Fengfei also said that Chinese clothing enterprises should be rooted in local culture in fashion design style. They should design products that have a thorough understanding of Chinese culture based on their preferences and habits, because the products with their own cultural characteristics can better resonate with consumers at a certain level.

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