Scotland Favours Export Textiles To China

(P) when Scottish people wear tweed dress this weekend to celebrate the birth of Robert Burns (Robert poet), they may be surprised to learn that they are not the only people who like this style of dress.

Fashion conscious Chinese consumers are buying an unprecedented number of traditional Scotland dresses, from tweed suits to golf pants.

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< p > the estimates of HM Revenue & Customs show that Scotland's textile exports to China will soon hit a new high. Now, Scotland has sold more than two times and half of its sales of a href= "//www.sjfzxm.com/news/index_c.asp" > China Textile "/a" more than 10 years ago.

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< p > on Harris island outside the west coast of Scotland, some tweed producers say that Chinese people seem to like clothes that are full of Scotland's history.

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< p > "the key lies in the place of origin, the UK (characteristics) and quality," said Harris Wilson chairman of the Harris Tweed Hebrides, and Brian Wilson, the British government's business ambassador, Brian (Wilson).

"If you can do these three things in China, you will have a good chance."

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The Harris Corp accounts for about 90% of the P knitted fabric made in Outer Hebrides, and the company is about to win the first Chinese fashion customer.

It has already provided twill for furniture to Chinese customers, which is shipped to the UK furniture manufacturer Tetrad, who shipped the first batch to China this month.

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< p > in the northern city of Elgin, Scotland, wool and cashmere clothing manufacturer Johnstons last year exported products to China's a href= "//www.sjfzxm.com/news/index_s.asp" > /a > 200 thousand.

"What Chinese absolutely love is the history and traditions of some enterprises," said Ian Pryde, director of export and sales of Johnstons company, Ian.

"Johnstons is a 215 year old enterprise.

Chinese people love this. "

The company recently appointed agents in Beijing and Shanghai to win more business.

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< p > however, for the newly established manufacturers, the challenge is to establish their own brand in the face of competition from Chinese imitators.

In March last year, Glasgow fashion designer a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > Rebecca Torres /a Rebecca (Torres) visited Beijing to find that buyers were "really interested in Scotland short skirts and plaid trousers".

But she also found that the names of several Chinese suppliers sound quite characteristic of Scotland.

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< p > one of the authentic ways for Chinese fashion people to ensure that clothes are authentic is to go to places close to their origin.

In London Saville street, once Roubi L, the creative director of Huntsman Corp VIII tailor's Huntsman Corp (Huntsman), Roubi found that Asian customers specializes in this London store ordering dressage suits.

"Some people want to get products from their origin," he said.

"They want to know how it is woven and where they are made.

They are very curious.

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