Mark Jakob Reformed Brand And Expanded Influence

Marc Jacobs Mark Jakob reformed the brand, and Marc Jacobs did so on the grounds that it would further expand the brand influence. In addition, he could spend more time in reuniting with his family.

Mark Jakob himself was there. Luxury brand Louis Weedon has been a design director. During that time, his two brands, "Mark Jacobs" and "Mark Mark", suffered some bad effects due to his negligence.

He said frankly that the design team without him is like a headless fly and doesn't know how to do it. It has lost the definition of design, whether it's accessories, bags or shoes, and the only person who can change it is himself. So that explains why he urgently needs to restructure his brand.

In addition to the rectification of the design team, there are 4 aspects that need his attention. The first is brand logo. He thinks his brand logo needs to be redesigned, and packaging, shopping bags and interior decorations need to be adjusted.

The second aspect is brand names. Mark Jakob Mark Jacobs Mark, a deputy card, has been transferred from New York to London. The name before is not very popular, and the new name has already been written, but it can not be announced for the time being.

The third thing that needs to be adjusted is shoes His brand of shoes is a little worse than that of bags and accessories. He hopes to change the situation. The last aspect is to build Mark flagship store. Mark Jakob wants to build a flagship store that covers all his own brands to facilitate customers' total consumption.

Prior to that, in 1997, Marc Jacobs, a 30 year old and unruly New York guest, was chosen to be the artistic director of Louis Vuitton. Before he joined, Louis Vuitton was a traditional French brand with only bags and product lines.

Although at that time, there were more than 100 shops in the world, and it was popular in the Japanese market. Japanese customers went to Hawaii duty-free shops in groups on a large scale, but conservative design and aging brand image had already made LV and LV cool off. As another transaction in this cooperation, LVMH has invested in the personal designer brand established by Marc Jacobs in 1993 and has gradually increased its shareholding to 96%.

To some extent, Marc Jacobs in the 16 years of LVMH can represent the fashion industry's operation mode. Since 1990s, when luxury groups such as LVMH and Kering began their intensive acquisition strategy for luxury brands, new designers and their personal clothing brands fell into a leaky net of interest.

This is a long-term business plan. Before these young designers were able to build up their careers, luxury groups had taken them to be a creative director or artistic director of a brand, while investing in their personal brands.