Home >

Excellent Shop Site Helps You Go Further.

2014/12/11 15:13:00 26

Store LocationSkillsMarketing Strategy

(1) Commercial activities Areas with high frequency. For example, in downtown areas, business activities are very frequent. Shops are set up in such an area where turnover is bound to be very high. Such a store is a land of land and money. On the contrary, if we set up stores in smaller places, turnover is generally difficult to raise.

(2) Population density Higher areas. For example, where people live and population is concentrated, they are suitable for setting up shops. In places where population is concentrated, people have a large variety of needs for commodities. If shops are located in such a place and are committed to meeting people's needs, they will surely be able to keep up with the business, which is usually relatively stable.

(3) in areas where transportation is in the interest area, for example, when passengers get on the train, get off more stations, or near the main station, they can also set up shops near the customers' walking distance.

(4) facing Passenger flow Many streets and shops are located on the streets with much traffic volume, which makes it convenient for most people to shop.

(5) close to the place where people gather. Such as parks, cinemas, amusement parks, dance halls and other entertainment places, or nearby organs and factories.

(6) neighborhoods gathered in similar shops. A large number of facts have proved that for those shops that run durable goods and shopping, they can better attract customers if they concentrate on a particular block or lot. From the customer's point of view, a large number of storefronts refer to all the products, which can be compared with reference and choice. Therefore, entrepreneurs do not need to be afraid of competition, the more peers, the more popular, the better the performance, so the store will be more and more. For example, many cities have already opened up all kinds of specialized streets, such as Guangzhou, buying electrical appliances to go to sea seals, buying clothes to go to Beijing Road, and so on, many customers often run away to buy good products and go shopping on professional streets.

Related links:

(1) fast lane force. With the development of urban construction, the number of highways is increasing. Because of the requirement of fast lane, there are many isolation facilities on the freeway, which can not be crossed by both sides. There are few parking facilities on both sides of the road. Therefore, although there are mobile customers and fixed units beside the highway, it is not suitable for the location of new shops. Because people often do not park illegally on the highway beside a consumption.

(2) areas with small or slow growth of residents, but commercial outlets have basically been integrated. This area is not suitable for new shops, because the limited amount of fixed consumption will not increase with new shops in the absence of floating population.

(3) high places in the same area. Shops are not suitable in such a place. This is not only because of the high storeys, but also the inconvenience for customers to buy. Because of the poor advertising effect, the supply and delivery of goods are inconvenient.

(4) there are possible areas for demolition in the near future. When the new store has just opened, the demolition will cause great investment losses.

If the founder has less capital, he can choose the right store if he has a proper strategy. Generally speaking, there are four ways to choose a shop for small businesses: choose the areas that you live in, choose areas that are related to your personnel or economy, choose the areas you want to choose, and choose the appropriate areas within the budget area. The first two choices are remote geopolitical relations, which can make extensive use of existing interpersonal relations to expand business and lay the foundation for entrepreneurship. After the two selected points, we must make some investigation and analysis of local conditions, and determine business content, personnel planning, pricing strategy, business hours and so on according to the survey results. If everything is to meet your shop requirements, please act quickly.

 

  • Related reading

The Location Of The Store Is Very Important To Determine The Size Of The Passenger Flow.

Clothing store
|
2014/12/11 14:35:00
16

Personalized Clothing Store: Reference Guide For Clothing Store Location

Clothing store
|
2014/12/11 12:58:00
36

The Golden Rule Of Terminal Shop Location

Clothing store
|
2014/12/11 7:55:00
40

Underwear Store: Let Shopping Guide Live!

Clothing store
|
2014/12/10 8:36:00
22

7 Criteria For Selecting Shops In Golden Section

Clothing store
|
2014/12/9 16:14:00
14
Read the next article

Spot Checks On Children And Infant Clothing Products In Guangdong

The spot checks involved 142 batches of children's clothing and infant clothing products from 142 production enterprises in 10 cities (districts), such as Guangzhou, Shenzhen and Dongguan, with 22 batches of substandard products and 15.5% of substandard products.