The "Male Consumption" Economy In The United States Sees A Steady Increase In Sales Of Underwear

Green Spann, former chairman of the Fed, has proposed the famous theory of male underwear. product Sales are seen as good or bad. The economic situation is good. The sales of underwear will increase steadily. The decline in sales represents male consumers' tight restriction. Recently, sales of two well-known underwear manufacturers have been reported, which seems to be a good sign of the gradual recovery of the US economy.

Tight knickers, which originated in 1990s, are in triangular underwear. Boxer shorts It is. Tight four - quarter pants close to the thighs and buttocks make the body look strong. Suits the suit trousers, can maintain the outer buttock behind the buttocks line smooth, specially can make the thin material outer trousers's man, avoids the underwear pants concave buttocks and the appearance awkward. It has been pursued by business elites and white-collar workers for comfort and stability. Many famous brands such as Calvin Klein, CK, Armani, Boss, D&G, Aussiebum and so on, as well as the new underwear brand Davidarchy, have made great efforts in product design of tight pants.

According to the report released by Hanesbrands Inc., the largest underwear manufacturer in the United States, in October (2014), the company has been selling for two consecutive quarters with profit growth. As of September 27th this year, net sales of $1 billion 400 million in the quarter increased by 17%, adjusted net operating profit grew 23%, climbed to $217 million, and all departments' net sales grew, the company performed well, and even further improved the profit forecast next year.

"Our company continues to perform well, especially in uncertain consumer environments," said Richard Noll, chairman and chief executive of Hanesbrands. Our surplus in the first three quarters of 2014 was higher than that of the same period last year. The performance of the women's underwear industry is also striking. The net sales of Victoria's Secret's parent company L Brands reached $700 million in October, up 3% over the same period last year. As of November 1st this year, net sales in the past 13 months exceeded 2 billion 320 million dollars, up 7% over the same period last year. Although the annual growth rate of Victoria's Secret is not very impressive, sales in recent seasons have been stronger than any other subsidiary.

Victoria's Secret CEO Sharen Turney says, brand Sales and revenue were higher than last year, total sales grew 5%, same store sales grew 3%, operating income reached 17 million 600 thousand dollars, or up to 6%. Investors also seem to be optimistic about the strong fundamentals of underwear manufacturers and the gradually improving economic situation. Hanesbrands and L Brands share prices grew by 55% and 26% respectively this year, much higher than the 10% growth rate of the stanpin 500 index.