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The Concept Of Sales Promotion In Department Stores Is Also Upgrading.

2014/12/16 9:53:00 23

Department StorePromotionService Concept

In December 12th, the Wangfujing department store celebrating the day, the emergence of mail delivery innovation.

Wangfujing department store staff told our reporter, "we accept the parking difficulties put forward by the scoring users, and have introduced new parking concessions. At the same time, we will give taxi tickets to customers who shop to shop and encourage them to shop next time."

  

Ito Yang Hua Tang

Zhang Yu manager said that more leisure spots will be set up, and desserts and coffee will be integrated into counters and stores.

Renhe Spring will take the initiative to integrate the media with its membership card system and open up a direct online shopping mall.

Member

Card payment service.

On the basis of existing member services, Yan hang Plaza also provides convenient services such as printing boarding passes and free delivery.

"In the 80s of last century,

Retail department store industry

It is called "window industry" at that time, and what is the window industry doing?

Ran Lichun, Secretary General of Sichuan commercial real estate alliance and President of Sichuan provincial chain business association, said in an interview with reporters.

He bluntly said that the slump in the retail industry is not entirely due to the impact of the electricity supplier. In fact, one of the main reasons is that the whole industry's business philosophy has come to the stage of pformation or renewal.

"Customer is God, and service is the truth that keeps God."

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This year for brand monopoly entity shop, is the two word - shut shop.

Half year report shows that Lining closed 244 stores in the first half of this year, including 108 in South market.

There were four Lining stores on Chun Xi Road in Chengdu, and only two remained in the middle of August.

At the same time, chain stores are having a tough time.

In the same way as Lining, Baleno, who sits on four stores in Chunxi Road, left only a lonely family in the northern part of the country in early July.

According to the financial report, Baleno's parent company, Germany Yongjia, has closed 465 stores in the mainland and Hong Kong, Macao and Taiwan over the past year.

By the end of March 2014, the number of outlets in the mainland market has reached 388, accounting for 10% of the total number of stores.

In the busy street of Chunxi Road, not only a mass leisure brand of Baleno is working hard.

The opposite side of the KAMA has already been closed, and Giordano, a few hundred meters away, has launched a "move seventy percent off" sign to prepare for the move.

The popular leisure brands that make the post - 80s memorable are losing their way.

In the three quarter, Giordano has closed 74 retail outlets, 63 of which are located in the mainland of China, accounting for 85% of the total retail sales.

The report also shows that Giordano's sales in the mainland amounted to HK $341 million, down 5% from the same period last year, and the lowest sales since the 11 quarter.

In July 18th, Daphne International announced that the core brand business fell 5.5% in the first half of this year, closing 85 stores, of which 18 were direct stores.

Huaxi Metropolis Daily reporter visited Daphne shop, found that the new model is much less than in previous years.

In the Daphne store of Shu Han Road in Jinniu District, Chengdu, the old shoes with "processing price of 100-200 yuan" occupy about 2/3 stores, with fewer new ones.

In 2013, there were as many as more than 200 stores in the United States.

At the beginning of 2014, the ME CITY, a high terminal brand, was withdrawn from Beijing's Wangfujing.

In the first half of the year, only seven wolves closed 347 stores.


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