Netizens Rebuked 1400 Of The Sandals Bought, And Jiu Xi Had Already Filed For Bankruptcy In The United States.

How to make a delicate pig girl, dressed naturally, "endure pain, chopped hands". On the Internet @ February, recently posted, said: in the Tianyi Plaza counters bought a pair of nine hee sandals, 1400 pieces!

To everyone under the science nine Xi. NINE WEST (Jiu Xi), a brand from the United States, was founded in 1969 and entered the Asian market in 1994. One of the world's largest women's leather shoes designers, manufacturers and distributors. The group has 14 brands. Its products include shoes, handbags and small leather goods. It also covers glasses, jewelry and knitwear and other fields, and its business covers 42 countries all over the world.

Listening to it is very foreign, so Xiaobian readily opened the nine US's official website. The price is... Let the small plaits that rely on 50 Fen rewards to survive are also very itchy. Hold on! The price of the domestic counter is even a look.

Let's put aside the price to see the 1400 pieces in February. Sandals Buyers show. Usually, when I wear a sunny day, I will dye my feet and think about it. I was caught in a heavy rain last night, and my feet were dyed like this. I squatted in the bathroom for half an hour and rubbed it unclean. What did it look like? Xiaobian looked at it and laughed unhappily across the screen.

Some netizens sincerely say, "Mingming is a very sad story, why do you want to laugh!"

@ beancurd: this brand is similar to domestic Daphne in foreign countries.

@ Daniel Wu in the carving: your 1400 estimate is the original price. If you buy it, you will make a 66% off estimate.! remove the rental charge, water and electricity charges of the shop, and a pair of shoes will be worth more than 100. That is to say, the quality of your shoes is almost the same as that of the roadside stalls.

@ silent white tree: Nine West 9 West. 9 West, thieves are expensive and not durable. Women's shoes are for sale. They must be thrown several times.

@ poppy night language: This 1400 buys shoes instead of art. Replies netizens also exposed that the United States has applied for bankruptcy!

In April 2018, Nine West Holdings, the US women's shoe brand, filed for bankruptcy. It will no longer do women's shoes business, but will focus on clothing and jewelry.

The company intends to sell the property rights of the core brands Nine West and Bandolinod to Athenic Brands Group, in order to repay part of the debt for bankruptcy reorganization. Athenic Brands Group owns shoes brand Frye and dress brand Juicy Couture.

"For the group, separating two different businesses is the right decision." Jiu Xi's CEO Ralph Schipani said. Nine hee is now in debt 1 billion 500 million dollars. Jiu Xi's current owner is private Holdings Company Sycamore Capital. In 2014, the company bought Jones Group Inc, the parent company of Jiu Xi, and then sold Stuart, Weitzman and Kurt Geiger of Jones's high-end brand.

The problems faced by nine hee are somewhat similar to the plight of Daphne and BELLE international in the Chinese market: channel failure, brand aging, new slow trend following the trend, and unattractive style. Most of the stores are open in department stores. In the past, reliance on channel traffic is decreasing, and some consumers are turning to online shoe buying. Aerosoles, a rival in the US market, also filed for bankruptcy in 2017.

Nine hee was also affected by the sports and leisure style. More and more women use sports shoes to match clothing, and the probability of buying flat sole or high heels is less. Sucharita Kodali, a retail analyst at Forrester, a market research firm, said: "the only bright spot in the shoe market is sports shoes and casual shoes, but nine of them don't sell them."

Nine hee introduced sports shoes in 2015, but it was not successful. It had been left behind by the trend change. It was also in this year that nine Hei appeared to be a harbinger of decline, and its Canadian distributor filed for bankruptcy.

Founded in 1978, nine hee, which has been operating in 57 countries and regions, has more than 7000 sales outlets, with annual sales of up to US $1 billion 600 million. But now its separate stores in the United States have all disappeared (sold in more than 1000 shoe brand integrated stores).

The operator of Jiu Xi China is Hongkong GRI (Global Retail Inc), clothing brand EQ: IQ, the address also belongs to the company.

The operation of Jiu Xi in China has also met it in the United States. market Similar problems. According to the Beijing business daily, the headquarters of Jiu Xi China in Dongguan has been dissolved. Search for nine things on the public comment, and a few special counters. At present, it has six counters in Shanghai, two in Beijing and Guangzhou, and three counters in Tianjin. It has entered the second tier city market, but now many counters, such as the counters in Changsha and Hefei, are closed.

However, Tmall's store is still operating. The official micro-blog and WeChat public numbers have been neglected for a long time.